There is now a big move for personal trainers to lift their turfs not just in the comforts of the gym, but also on the worldwide web. Before, referrals were made within the gym. Today, referrals are not only confined to gyms, but also through online reviews and social media. Some trainers even have online coaching businesses now, which would have been unthinkable 20 years ago.
While some coaches would opt to hire SEO for Personal Trainers & Fitness Professionals to build their site for them, others would want to design the site on their own given that it is more affordable to do so. There are now many tools to choose from, from ready-to-go templates and building blocks-type of web development software. It is now easier than ever to do things yourself especially with building your website, so it is understandable that many personal trainers would want to save up and do the site themselves if they can.
When a site is built by a non-professional though, there may be essential things missed before publication. One vital element usually missed is Search Engine Optimization (SEO), because a lot of effort is put on the design, layout, and content of the website. Also, there may be things thought of as unimportant when, in fact, they are crucial elements of any SEO marketing.
There is nothing wrong with building your site, but there are also essential rules that you must follow to ensure your brand’s success. Creating a website is not just all about designing your site and publishing it. Publishing is only the first step, because after that, how do you market your products and services? How do you compete with thousands of other websites offering the same service?
These are the typical SEO mistakes do personal trainers make when building and promoting their sites. Correcting these can help tremendously in improving your SEO ranking:
1. Your content is outdated
You may think that content is not that important once you’ve published your site; but in truth, content is even more crucial once you get your name out there. To improve your SEO ranking, put an effort to publish new and exciting content on a consistent basis. And to be successful with this, you cannot do it alone. You need to hire qualified writers who can do the content for you, so you can focus on other things that are required to improve your brand. You are a personal trainer above anything else, so you should keep on focusing on that.
Having a blog on your site is vital to keep your ratings high so that search engines will know about you. Make sure to plan your content and the consistency of when you publish.
2. You think social media is enough
You are apparently overlooking the power of a website because a website has more of a reach on search engines compared to any other social media channel. Social media should be a complement to your brand; not the other way around. The importance of social media should not be discounted, but do not forget that keeping your site SEO-friendly is crucial, too.
These are the typical mistakes that personal trainers make when marketing their services online. You can start by correcting these errors, and you can be assured that you will see the improvements that you’ve been looking for all these years.